State officials are urging current and potential customers to select a plan on its health insurance marketplace, known as Pennie, by then to ensure continuous coverage. Pennsylvania launched its own website this fall to replace the federally operated exchange to sell policies that are compliant with the Affordable Care Act in a bid to get more people to buy plans, lower their insurance costs and save money for the state government. Pennie allows customers to compare and shop for medical and dental insurance from participating insurers who are required to offer qualified and comprehensive plans. Pennie is also the only source for financial assistance to help lower the cost of coverage and nearly nine out of 10 of customers qualify for at least some help, officials said. "We have easy-to-use online tools to help customers compare their costs and coverage options and offer unbiased customer service and enrollment assistance through our call center and our partnerships with community assisters and insurance brokers," Pennie Executive Director Zachary Sherman said in a press release. Pennsylvanians interested in shopping for and buying health coverage through Pennie can go to pennie.com or call the customer service team at 1-844-844-8040. The call center is open Monday through Friday from web site 8 a.m. to 7 p.m. and on Saturday from 8 a.m. to 1 p.m. during open enrollment.